Mobile app ad accounts for UA teams on more than one network.
If you run one network and it works, keep your account. This page is for the UA team on several networks, chasing a top up on each, with one card that declines at the wrong hour.
- Standardfrom 2%
- Starter Voucher$200
- Second Platform0% on $5,000
- Scale Voucherup to $10,000
- Fee on each deposit. It drops as your monthly volume grows.
When an agency account is worth it for an app, and when it isn't.
Plenty of apps don't need one. For a clean app on one network, an agency account adds a fee and not much else, and that's what we'd tell you in chat.
Keep your own account if
- You run one network and it's working.
- Your app has never had a restriction or a rejection you couldn't fix.
- Your card has never stopped delivery.
- You're nowhere near a spending limit.
- You're on several networks, with a top up to chase on each.
- One declined card stops everything.
- A daily limit stops you before the day ends.
$5,000
The test budget nobody has to defend.
The next network always loses the budget meeting, because it has no numbers yet. Already spending $3,000 a month with us on one platform? Your first $5,000 on TikTok or Snapchat run at 0%, plus a $200 Starter Voucher, so the test carries no fee.
If that test turns into a main channel, Scale Vouchers run up to $10,000.
All vouchers and thresholds- One voucher per company, per platform, every 12 months.
- For new clients, or for a platform you have not run with us yet.
- Starter needs a first top up of at least $1,000.
- On vouchers above $1,000, half lands when you hit the spend and half after 30 more days of active spend.
- Use it within 60 days of landing on your account.
- A voucher is ad balance from us. It is not cash and it does not convert back to money.
Your MMP stays yours.
We supply the ad accounts and handle the money side. Attribution stays where you set it up. The panel works one team and one platform at a time, so your MMP stays the place where you compare networks. Inside a team you read spend by account, down to the day, next to what's left to spend.
Read by account, down to the day.
- acct_us_14$15.2k
- acct_uk_03$11.3k
- acct_de_11$8.6k
- acct_nl_02$5.6k
- acct_eu_07$2.1k
- acct_us_14$12,000
- acct_uk_03$9,240
An app is Standard until you look at what it sells.
The fee band follows the product inside the app, and so do the rules. Meta reads a lending app as a loan, and a dating app needs the same written permission as a dating site.
- Snapchat rejects landing pages that try to download a file automatically.
- Snapchat wants clear pricing and terms on VPN ads.
- Bigo rejects creatives showing the IMO, Likee or BIGO name, and screenshots of competing apps without their logo.
Snapchat policy 2.5 and 3.8, Bigo rules, checked 1 Nov 2026.
Questions from UA leads.
Do I need an agency account?
Not if the app is clean, you're on one network and nothing has ever stopped your delivery. Keep your own. Come back when the second network or the first declined card shows up.
Can I keep my MMP?
Yes. Your MMP and your SDK stay as they are. On Bigo that means AppsFlyer, Adjust, Kochava, Branch, AppMetrica, Tenjin, Singular or Airbridge. On other networks, ask us about your setup.
Can I keep my own account too?
Yes. Your accounts stay yours and you can run ours beside them. Tell us what you want to keep and we'll say where an agency account adds something.
Which networks?
Meta, Google, TikTok, Snapchat, X and Bigo, plus Taboola, Outbrain and Bing. Requests and top ups for Meta, Google and TikTok run in the panel, the others with your manager.
Do I get invoices?
Yes. Invoices and quotes sit in the panel with your transaction history.
Is the Fixed Plan worth it for an app?
Not at 2%. $299 up to $10k a month only beats a percentage if you're paying around 4% and spending about $7,500 or more. At 2% stay on the percentage.
Send your networks and your monthly spend, and we'll do the sum.
If the answer is keep your own account, you'll hear that too.
Chat on TelegramPrefer WhatsApp? We're there too.
