iGaming ads with your licence checked before you top up.
Agency ad accounts for iGaming, read market by market. Send us your licence and your markets and you'll know what can run before you pay anything.
- Licence and regulator
- Markets
- Gaming type
- Landing URL
- Monthly spend
Which ad platforms allow iGaming?
Google, Meta, TikTok, Snapchat and X all take gambling ads, each after its own approval and each only in the markets it accepts. They differ on who fills in the form and what the reviewer wants to see, and that is where a launch date slips.
| Platform | What it asks for | Who files it |
|---|---|---|
| Certification country by country, with a valid local licence. The landing needs an age warning, addiction resources, terms and your licence number. | You, one country at a time. | |
| Meta | Authorization in Business Suite, granted to specific ad account IDs. Licence evidence for each territory, 18+ targeting, and 19 markets it won't run in. | You. We check the file first. |
| TikTok | Certification with documents proving your licence in the target market, in listed markets only. It says it is prohibiting online gambling ads in Brazil. | Ask us first. It depends on your licence and market. |
| Snapchat | Written pre-approval, with proof of licence for each country. | You. Snap takes the form from the advertiser, never from an agency. We tell you what it needs. |
| X | Prohibited outside the countries it lists. Inside them, certification first. | Ask us first. |
| Bigo | Its ad policy sets rules for real-cash games in India, rummy, ludo and fantasy among them. A fixed disclaimer has to cover at least 20% of a static ad. | Direct BIGO Ads agreement. Tell us the market and we ask. |
What it asks for
Certification country by country, with a valid local licence. The landing needs an age warning, addiction resources, terms and your licence number.
Who files it
You, one country at a time.
Meta
What it asks for
Authorization in Business Suite, granted to specific ad account IDs. Licence evidence for each territory, 18+ targeting, and 19 markets it won't run in.
Who files it
You. We check the file first.
TikTok
What it asks for
Certification with documents proving your licence in the target market, in listed markets only. It says it is prohibiting online gambling ads in Brazil.
Who files it
Ask us first. It depends on your licence and market.
Snapchat
What it asks for
Written pre-approval, with proof of licence for each country.
Who files it
You. Snap takes the form from the advertiser, never from an agency. We tell you what it needs.
X
What it asks for
Prohibited outside the countries it lists. Inside them, certification first.
Who files it
Ask us first.
Bigo
What it asks for
Its ad policy sets rules for real-cash games in India, rummy, ludo and fantasy among them. A fixed disclaimer has to cover at least 20% of a static ad.
Who files it
Direct BIGO Ads agreement. Tell us the market and we ask.
Operator, affiliate and social casino play by different rules.
Operator
A licence for each market and, on Meta, a business name that matches it.
Sportsbook, casino, fantasy, lottery, bingo, rummy, poker, skill games.
Affiliate
You can run if you link only to licensed brands, never your own.
On Meta you apply as Affiliate and upload the operator's licence. Snapchat takes gambling affiliates in four countries, Australia, Canada, the UK and the US.
Social casino
A separate Google account from real money, and no affiliates on Google.
Meta needs no authorization for it, as long as nobody can win anything of monetary value, you target 18+ and you stay out of the same 19 markets.
Running several geos for clients, or selling another age-gated product? Ask in chat.
Tell us which one you are
Meta, iGaming. One anonymous client, from $175k a month to $1.35M a month in 2 months. What the accounts carried, never a forecast for yours.How we count
Licensed? We read the file before the platform does.
The launch has been in the calendar for months. Then the application stops on something small. The company on the licence isn't the company on the ad account, or the licence number never made it onto the landing. So we read it the way a reviewer will, while there's still time to fix it.
- 1The licenceRegulator, market, gaming type, expiry date.
- 2The namesThe company on the licence, on the site and on the application.
- 3The landingAge warning, addiction resources, terms, licence number.
- 4The requestFiled by you or with you, depending on the platform.
Once you're live, the Compliance screen keeps a health score for each ad account and says what to do on each one.
Send us the file firstAccount health: a score for each ad account, and what to do on each one.
We'd rather have this conversation at a stand.
What it costs, and what you'd ask next.
- Regulated on TikTokfrom 4%
- Regulated on Snapchatfrom 4%
- Complexquoted
Fee on each deposit. It drops as your monthly volume grows.
Meta, Google, X, Bigo. Your rate depends on vertical and volume. One message in chat gets you the number.
Ask for your rateDo I need a licence to use your accounts?
Yes. Regulated iGaming needs a valid operating licence, and we review what each market asks for. It's the first thing we'll want to see.
I am an affiliate, can I run?
You can, if you send traffic only to licensed brands and you don't own what you promote. On Meta you apply as Affiliate and upload the operator's licence. Google wants links only to fully licensed operators in the region you target. Snapchat takes gambling affiliates in Australia, Canada, the UK and the US.
Can I use my own ad account?
In some cases, yes. Tell us what you run on it and we'll say whether moving makes sense. If that account already holds a Meta authorization, tell us before you change anything, because the authorization sits on that ID.
What if an account falls?
You hear it from a person, and we read why it happened. On Meta the authorization sits on the ad account ID, so a new account isn't covered until the authorization is extended to it, and Meta extends it only inside the same business portfolio. We tell you where that leaves your markets.
Can I run in Brazil?
Not on TikTok. Its October 2026 policy update says it is prohibiting all online gambling ads there. Google's Brazil list is lotteries, horse racing and daily fantasy sports, from operators licensed by the Brazilian authorities, and what isn't on the list can't be certified. Meta keeps Brazil out of its instant approvals for new territories. Snapchat lists Brazil for online gambling.
Put the licence in the chat and we'll open the file.
Name the regulator and the markets. We tell you what can run before you pay anything.
Check my licencePrefer WhatsApp? We're there too.
