Certified agency ad accounts with every check on the page.

The landing went live last night and the freelance from the spring still has admin on the BM. Nobody has read the page the way a reviewer will. This is the walk round the plane, before the first dollar.

1. 1
   Real company, matching detailsLegal name, site and whoever pays all say the same thing. Meta wants your details to match your legal entity exactly, TikTok wants them to match your documents.
2. 2
   Domain with HTTPS and legal pagesYour site loads on https, with terms, privacy and returns where a reviewer can find them.
3. 3
   2FA for everyone, minimum accessNobody on the BM logs in without 2FA and the freelance has gone. Meta lists missing 2FA as a reason to restrict.
4. 4
   Landing and offer pre-checkedThe landing is live and you can send us the link. A person on our team reads it before the platform's review does.
5. 5
   First creatives pre-checkedYour first ads are cut. We read them the same way, before a rejection goes into the account's history.
6. 6
   Vertical approvals in orderYou hold the licence, the Snapchat form or the Google certification your vertical needs. If it needs none, tick it.

Count what you have ready. We go through the rest with you, at no charge.Send us what you have

The campaign works, so now it gets looked at. Spend has crossed a threshold you never saw, and the three ads rejected on Friday night are still sitting there on Monday.

1. 7
   Verification doneOn Meta, Google and TikTok, see the table further down. We found no business verification on Snapchat, so there we look for a Public Profile with a photo and a verified email.
2. 8
   Pixel plus server events, deduplicatedWe open Events Manager and look. The auction estimates how likely each person is to convert, and your events are what you feed that estimate.
3. 9
   Fewer than 6 pixels per accountIn our TikTok data, accounts with 6 or more end up limited more often.
4. 10
   Clean first day, under $2,000Same TikTok data. The higher the first day, the more often the account ends up limited. You can't redo a first day, so we go through this one before you launch.
5. 11
   30 days with no open restrictionsNothing left open on the account. Meta ties your daily limit to following its policies.
6. 12
   Rejected ads cleared, quality ranking out of the bottom 10%No rejection left sitting, each one fixed, removed or appealed. On Meta, no ad with spend in the Below average (bottom 10%) band.

Some things need months to show. The chargeback from the August push lands in October, and the feedback score moves once people have the product in their hands.

1. 13
   Customer feedback not flagged lowWhere the platform scores it. Meta says advertisers with positive customer feedback "can see improved performance".
2. 14
   90 days, no failed or disputed paymentsWe read it off your payments to us. On Meta's own billing, high rates of either are a listed reason to restrict.
3. 15
   Health score above 70 for 90 daysA daily score out of 100 on each ad account, 25 points each for spend against your ROAS target, week-on-week trend, creative fatigue and account errors.