Lead generation ad accounts with your form checked before launch.
A rejected form costs you the week. Send us your landing and we go through it before you spend on it.
- Privacy policy linkedOK
- Company name on the pageMissing
- Ad and landing say the same thingOK
- Questions the platform allowsFix Q3
What each platform looks at on a lead form.
The brief came in this morning and the form is half built. Before it goes live, this is what it gets read against.
| Platform | What it looks at |
|---|---|
| Meta | Some lead ad questions need Meta's prior written permission before you can ask them. Ads for credit cards, loans or insurance can't directly ask for personal details or certain financial information. What the ad promotes has to match the landing page. |
| Lead form assets need a link to your privacy policy. Gambling, healthcare, adult, alcohol and political ads aren't eligible. Google says affiliate networks and lead generation businesses "will not be allowed in our sole discretion". | |
| Snapchat | Your privacy policy has to be easy to reach wherever you collect personal information. Landing pages that are low quality or don't match the ad get rejected. |
If you sell leads for a living, read the Google row twice and build on your own landing first.
The client wants 200 leads by Friday.
You're at 80 when the account stops. The client who buys those leads doesn't want to hear the word policy. They want to know why the dashboard went flat.
You hear it from a person, with what the platform told us. We read why it happened, fix what can be fixed and resubmit with you.
The rule that stops an ad set at your cost per lead.
Cost per lead crosses your line at eleven at night. The rule pauses the ad set before the budget goes, and you read about it over breakfast instead of explaining it to the client on Friday. In the sample, CPA above $25 with spend above $50 pauses the ad set.
See the whole panelPauses the ad set before the budget goes.
We have clients to answer to as well.
500+ client teams since August 2025.How we count
What it costs, before you quote the client.
Meta, Google, X, Bigo. Your rate depends on vertical and volume. One message in chat gets you the number.
Ask for your rateDo you support lead-form ad types?
Yes. Native lead forms on Meta, TikTok and other platforms, and standard click-to-landing-page campaigns. On Google we'd start from your landing, for the reason in the table above.
Can I connect my CRM?
It's a normal ad account. Lead forms and landing pages connect to your CRM the way they do on any other account, and the setup stays yours.
Is my lead data mine?
Your landing and your form are yours, so the leads go where you point them.
Will this lower my CPL?
Nobody can promise that. What moves it is the ad, the form, the signal you send back and a clean history, on any account. We can read the first three with you.
What if I've been suspended before?
We can still work with you in many cases. We review violations and often restore scale with new agency accounts.
Send the landing while you still have until Friday.
Form fills, calls or webinar sign-ups. Tell us what you're selling and who's buying it, and we'll tell you what we would change.
Read my landingPrefer WhatsApp? We're there too.
