Crypto ad accounts for the licence your market wants today.
Google changed its crypto rules in July, in August and in October. A licence Google took in June can be the wrong paper today. Send yours with your markets and we read them against this month's pages, before your first top up.
- Product type
- Licence and regulator
- Markets
- Landing page
Who needs what before a crypto ad goes live.
Read on 1 November 2026. Google's rules change country by country, so the row gives you the shape and your market gets the exact answer in chat.
| Platform | What it asks | Who applies | Source |
|---|---|---|---|
| Meta | Written permission for exchanges, trading platforms, crypto lending, wallets with extra services, mining software and investment pitches, affiliate and aggregator sites included. You need a recognised licence or registration. ICOs are out. No permission needed for tax services, news, NFTs, custody-only wallets or mining hardware. | Authorizations and Verifications, in Meta Business Suite. | Meta crypto and Meta financeChecked 1 Nov 2026 |
| Certification plus a local licence, one application for each country or group of countries. Google publishes the licence it wants, market by market, and refuses ICOs, DeFi protocols, crypto loans and comparison sites everywhere. | From inside the Google Ads account. | Google cryptoChecked 1 Nov 2026 | |
| TikTok | A local licence and 18+, market by market. In Japan, 20+ and authorisation from the FSA. Closed in a long list of markets, Algeria, Denmark, Egypt and Iraq among them. | In many markets, through a TikTok sales representative. | TikTok financeChecked 1 Nov 2026 |
| Snapchat | Certain complex products, which can include crypto wallets and trading platforms, need Snap's prior approval. | Not named. Ask us. | Snapchat policy 3.6Checked 1 Nov 2026 |
| X | We confirm X case by case. Tell us the product and the market. | Ask us. | X policy |
| Bigo | In India, a disclaimer on at least a fifth of the image, and the words Currency, Securities, Custodian and Depositories stay out of the ad. Break those rules and delivery gets limited. No crypto rule published for other markets. Direct BIGO Ads agreement, so ask us. | Bigo's audit team reviews by hand. | Bigo rulesChecked 1 Nov 2026 |
Meta
- What it asks
- Written permission for exchanges, trading platforms, crypto lending, wallets with extra services, mining software and investment pitches, affiliate and aggregator sites included. You need a recognised licence or registration. ICOs are out. No permission needed for tax services, news, NFTs, custody-only wallets or mining hardware.
- Who applies
- Authorizations and Verifications, in Meta Business Suite.
- Source
- Meta crypto and Meta financeChecked 1 Nov 2026
- What it asks
- Certification plus a local licence, one application for each country or group of countries. Google publishes the licence it wants, market by market, and refuses ICOs, DeFi protocols, crypto loans and comparison sites everywhere.
- Who applies
- From inside the Google Ads account.
- Source
- Google cryptoChecked 1 Nov 2026
TikTok
- What it asks
- A local licence and 18+, market by market. In Japan, 20+ and authorisation from the FSA. Closed in a long list of markets, Algeria, Denmark, Egypt and Iraq among them.
- Who applies
- In many markets, through a TikTok sales representative.
- Source
- TikTok financeChecked 1 Nov 2026
Snapchat
- What it asks
- Certain complex products, which can include crypto wallets and trading platforms, need Snap's prior approval.
- Who applies
- Not named. Ask us.
- Source
- Snapchat policy 3.6Checked 1 Nov 2026
X
- What it asks
- We confirm X case by case. Tell us the product and the market.
- Who applies
- Ask us.
- Source
- X policy
Bigo
- What it asks
- In India, a disclaimer on at least a fifth of the image, and the words Currency, Securities, Custodian and Depositories stay out of the ad. Break those rules and delivery gets limited. No crypto rule published for other markets. Direct BIGO Ads agreement, so ask us.
- Who applies
- Bigo's audit team reviews by hand.
- Source
- Bigo rulesChecked 1 Nov 2026
1 July
One French registration, two answers.
On 30 June a French exchange could reach Google's certification with an AMF registration. On 1 July it couldn't. Google now wants a CASP authorisation under MiCA and won't take the registration any more. Open Meta's licence list today and that same AMF registration is still on it.
If your media plan was written in the spring, it may be leaning on a paper Google stopped taking.
Google stopped taking AMF registrations on 1 July 2026. Meta's list still shows them, checked 1 November 2026.
The same market can want two different papers.
Exchanges and wallets, in four big markets. For anywhere else, or any other product, ask.
| Market | Google wants | Meta wants |
|---|---|---|
| EU | CASP under MiCA | The national licence or registration on its list, country by country |
| UK | FCA registration | FCA authorisation |
| US | FinCEN MSB and state money transmitter registration, or a chartered bank | FinCEN MSB registration or a New York BitLicense |
| UAE | CMA, DFSA, FSRA or VARA | ADGM FSRA, the Central Bank, DFSA or VARA |
What we'll tell you not to top up for.
You'd rather hear it from us than from a rejected ad with money already in the account. These don't run on the platforms named, wherever you target.
- ICOs and token sales.Refused by Meta and Google.
- DeFi protocols and unhosted wallets.Refused by Google, with liquidity pools and unregulated dApps.
- Crypto loans.Refused by Google. Meta wants written permission.
- Comparison and affiliate sites.Refused by Google, broker reviews and trading signals included.
Questions from exchanges and affiliates.
Where the money sits and what is still spendable.
Which licences do you accept?
The platforms accept them, we don't. Google and Meta each publish a list by market and the lists differ. Send yours and we check it against both.
I am an affiliate. Can I run crypto offers?
On Meta you need the written permission too, because its policy names affiliate and aggregator sites. On Google, sites that compare crypto issuers or review brokers are refused. Say so in your first message, it changes the answer.
Can I run an ICO?
No. Meta and Google both refuse them, and Google's ban covers pre-sales and initial DEX offerings too.
Do NFTs need permission?
On Meta, no written permission for NFTs as such. On Google, games with NFT items can run. Games that let players stake NFTs for something of value can't, and neither can social casino games that pay out NFTs.
How do I pay you?
Bank transfer in EUR or USD, or USDT and USDC. You don't have to pay in crypto to advertise crypto. Paying in crypto adds an exchange fee, and you get that number with your rate. The details are on our payment page.
What does it cost?
Crypto sits in Complex, so on TikTok and Snapchat the fee is quoted once we've read the licence and the market. On Meta, Google, X and Bigo, your rate depends on vertical and volume. One message in chat gets you the number.
Tell us your markets and we'll name the paper each one wants.
You get our answer before your first top up.
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Bank transfer in EUR or USD, USDT or USDC. $13.2M client ad spend in October 2026.
