from 2%
Standard. Ordinary games
from 4%
Regulated. Social casino on TikTok
quoted
Anything with prizes of real value
Mobile game ad accounts, and where a game stops being a game.
Your match-three isn't iGaming and we won't sell it to you as if it were. Ordinary game UA runs on an ordinary account. Then live ops adds a cash prize or a slot machine, and to the platforms you've changed category without touching the store listing.
Find your rung, then read across.
| Rung | Meta | TikTok | Snapchat | |
|---|---|---|---|---|
| Free to play | No permission, if it doesn't simulate gambling or offer anything of monetary value. | Outside the gambling policy. | No rule of its own. | Target by the age of the content. |
| Free trial, then pay | Needs Meta's authorisation. | Not named. | Not named. | Not named. |
| Social casino | 18+, supported markets, coins with no monetary value. | Certification, two country groups, in-app purchases disclosed, no affiliates, and a separate account from real money. | Market by market, through a sales rep. Free to play, no money out. | Not named. Paying to play chance games for real prizes is gambling. |
| Skill game with cash prizes | Monetary value in entry and prize needs authorisation. Skill tournaments are named. | Allowed where chance plays no part. Some games need certification, with extra limits in Brazil, the Netherlands and the US. | Rewarded gaming, market by market, through a sales rep. | Snap names games of chance. Ask us. |
| NFT or crypto rewards | Monetary value in entry and prize needs authorisation, Bitcoin included. | Staking NFTs for value is banned. So are social casinos that pay out NFTs. | Ask us. | Ask us. |
| Real money | This is iGaming. Read our iGaming page. | |||
Free to play
- Meta
- No permission, if it doesn't simulate gambling or offer anything of monetary value.
- Outside the gambling policy.
- TikTok
- No rule of its own.
- Snapchat
- Target by the age of the content.
Free trial, then pay
- Meta
- Needs Meta's authorisation.
- Not named.
- TikTok
- Not named.
- Snapchat
- Not named.
Social casino
- Meta
- 18+, supported markets, coins with no monetary value.
- Certification, two country groups, in-app purchases disclosed, no affiliates, and a separate account from real money.
- TikTok
- Market by market, through a sales rep. Free to play, no money out.
- Snapchat
- Not named. Paying to play chance games for real prizes is gambling.
Skill game with cash prizes
- Meta
- Monetary value in entry and prize needs authorisation. Skill tournaments are named.
- Allowed where chance plays no part. Some games need certification, with extra limits in Brazil, the Netherlands and the US.
- TikTok
- Rewarded gaming, market by market, through a sales rep.
- Snapchat
- Snap names games of chance. Ask us.
NFT or crypto rewards
- Meta
- Monetary value in entry and prize needs authorisation, Bitcoin included.
- Staking NFTs for value is banned. So are social casinos that pay out NFTs.
- TikTok
- Ask us.
- Snapchat
- Ask us.
Real moneyThis is iGaming. Read our iGaming page.
On Bigo, game and cartoon characters are judged like real people on clothing, and violence or horror gets rejected. India has extra rules for real-cash games. Direct BIGO Ads agreement.
Meta gambling, Google gambling, Google crypto, TikTok gambling, Snapchat policy 3.3 and 3.5, Bigo rules, checked 1 Nov 2026. X we confirm in chat.
Paid entry plus a cash prize is gambling to Meta.
Weekend tournament
- EntryGems, bought
- Prize$500, top ten
To MetaGambling
Live ops ships a weekend tournament. Players buy gems to enter and the top ten split $500.
UA hears about it on Monday.
Meta's definition doesn't care what the studio calls it. Anything of monetary value in the entry and in the prize makes it gambling, and the policy also counts purchases that help you win.
"anything of monetary value is included as part of a method of entry and prize" Meta, Online Gambling and Games, checked 1 Nov 2026.
Run your live-ops idea past usStandard on the first rung.
On TikTok and Snapchat. Fee on each deposit. It drops as your monthly volume grows.
Regulated is our price band. Permission is a separate step with the platform.
If you're paying 4%, the $299 Fixed Plan wins from about $7,500 a month, up to its $10k cap. At 2% stay on the percentage.
Meta, Google, X, Bigo. Your rate depends on vertical and volume. One message in chat gets you the number.
A soft launch burns money at its own speed.
You're testing in a few small geos and the budget doesn't move evenly. The panel keeps a wallet for each team, with one platform on each. It shows what's left, what tomorrow should cost and how many days you're covered, then tells you how much to send and by when.
See when the balance runs out, before it stops.Sample dataUSD wallet$32,400$38,400
Wallet
Add fundsWhere the money sits and what is still spendable.
BALANCE
$38,400
Coverage
Covered. At the current rate you have funds until Nov 12.
Wallet credited+$6,000
How long your balance keeps delivering
- TOMORROW
- 3 DAYS
- 7 DAYS
- $4,440
Forecast spend tomorrow$6,120
What live ops should read too.
Is my game gambling?
If it's free, with no prize of value and no casino simulation, no. Watch the economy as well as the features. If players can sell virtual prizes for money, inside the game or on a secondary market, Meta points you to its gambling policy.
Do I need certification for a social casino?
On Google, yes, and it's the strictest line on this page. Google says it suspends accounts on detection and without prior warning for social casino violations, and that you won't be allowed to advertise with it again. Read the requirements before the first ad.
Can the same account run social casino and iGaming?
Not on Google. A single Google Ads account can't hold both certifications, so you need separate accounts. It can't hold two social casino country groups either.
Can you run rewarded games?
On TikTok, rewarded gaming goes market by market through a sales rep. On Meta, money in and money out needs authorisation. Tell us the reward loop and your markets.
Do you work with my MMP?
Yes. Changing the ad account doesn't touch your SDK or your attribution. The Bigo list is on our mobile apps page, and for other networks ask us about your setup.
Send the store link and what's on the live-ops calendar.
We tell you which rung you're on before you top up.
Chat on TelegramPrefer WhatsApp? We're there too.
